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  • Executive Leadership

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    Jeff Copeland
    Executive Chairman

    With an entire career in enterprise technology sales to the government prior to founding immixGroup in 1997, Mr. Copeland earned a solid reputation for building and managing highly effective government teams that set records for revenue and profitability achievement. His effectiveness as vice president for Sterling Software Government Division and with Texas Instruments laid the foundation to replicate his success for hundreds of technology manufacturers seeking to grow and manage their government businesses. With his experience and degrees from Indiana University of Pennsylvania in accounting and information systems management Mr. Copeland is able to provide technology manufacturers with a unique mix of strategic vision and best practice tactics required to succeed in the government marketplace.


    Art Richer
    Chief Executive Officer & President

    Mr. Richer holds full daily operational and P&L responsibility for immixGroup and continues to drive the company forward by evolving the business model and services which help clients maximize their growth potential. An accomplished sales and business development executive who has spent more than 25 years selling information technology products and services within the government sector, Mr. Richer has extensive experience working with technology manufacturers of all sizes, ranging very large and established companies to numerous high growth and emerging technology firms. Armed with strong government sales and business development experience, he has helped technology companies grow their government businesses through cohesive sales, channel, marketing, and business development strategies.

    Mr. Richer earned a B.S. in Computer Science from the State University of New York Institute of Technology at Utica/Rome.


    Steve Charles
    Co-founder & Executive Vice President

    For the past two decades Mr. Charles has helped hundreds of technology manufacturers succeed in the government marketplace. His breadth and depth of expertise on every dimension of the government technology ecosystem provide technology manufacturers with a strategy and clear focus for the greatest success. Mr. Charles is adept at mapping technology product lifecycles and revenue models with appropriate channel and contract vehicle strategies in light of current procurement law, regulations and policy.

    Mr. Charles is actively involved in government-industry associations including TechAmerica, ACT-IAC, Coalition for Government Procurement, and the National Contract Management Association. He meets regularly with leaders in government and industry to increase understanding and positive action.

    Mr. Charles co-authored The Inside Guide to the Federal IT Market, a how-to book for technology companies selling to the government. He is regularly quoted by media outlets such as Federal News Radio, Computer Reseller News, Washington Technology, and Washington Business Journal and frequently posts blogs to Government Sales Insider.

    Prior to founding immixGroup, Mr. Charles served as vice president of contract management with Selbre & Associates. He received a B.A. in Communications & Business, Magna Cum Laude from Temple University and has completed extensive coursework in government procurement at American University, George Washington University, University of Virginia, and the National Contract Management Association.


    Noel Samuel
    Chief Financial Officer

    Mr. Samuel has stewardship over all financial functions at immixGroup including controllership, financial planning and analysis, mergers and acquisitions, treasury, and tax. In addition, he is responsible for developing long term strategic growth and investment strategies for the company. He brings over 20 years of financial and operational leadership experience in fast-paced, technology-related, commercial and government industries helping companies achieve their growth objectives. Mr. Samuel’s career has been focused on realizing value at start-ups, medium-sized businesses, and Fortune 50 companies. He has provided strategic and tactical leadership in operations, sales planning, and optimizing the financial performance of shared service functions.

    Noel Samuel holds a Bachelor of Science in Finance and Management Information Systems from the University of Colorado and a Master of Business Administration in Finance from Indiana University.


    David Stewart
    Vice President, Sales

    Mr. Stewart oversees the management and continuous development of immixGroup's sales team, providing technology manufacturers with programs, resources and expertise to grow their government businesses. A successful sales and business development executive, Mr. Stewart has a proven track record for identifying and developing new strategic opportunities in information systems, communication and media, and for managing complex system integration projects. His experience spans more than two decades in global sales, marketing, solution management, strategic alliances, contracts and managing global product development teams for corporations such as IBM and Unisys. He holds a BA in finance from Virginia Tech.


    Scott Needleman, Esq.
    Vice President, Corporate Development & General Counsel

    In his capacity as Vice President for Corporate Development, Mr. Needleman oversees immixGroup’s strategic initiatives and new manufacturer relationships.  He also is tasked with developing solutions for immixGroup and its manufacturer clients to increase their public sector sales. As General Counsel, Mr. Needleman manages the Contracts and Compliance line of business as well as corporate matters to ensure immixGroup and its clients operate in an effective and compliant manner under the company’s contract vehicles, teaming agreements and business models. He has deep knowledge and expertise in establishing government contract vehicles, teaming arrangements and subcontracts, section 508 strategies, compliance and due diligence audits.

    Prior to joining immixGroup, Mr. Needleman served in numerous legal counsel positions including the director of a federal business unit for a Fortune 1000 company. Mr. Needleman received his BA in Economics from the University of Maryland in 1990, a JD from the University of Baltimore in 1993, and is licensed to practice law in Washington, DC and Maryland.


    Allan Rubin
    Vice President of Marketing

    Mr. Rubin leads a professional marketing organization that is responsible for generating leads and building awareness for immixGroup, its manufacturer clients, and its reseller partners within the public sector IT community.

    His career spans more than 20 years of combined experience in marketing, product management, and sales in a variety of B2G, B2B, and B2C markets. His areas of expertise include marketing strategy and operations, lead generation, product marketing, content development, brand marketing, and sales support. Prior to joining immixGroup in 2008, he served as Director of Marketing for ESI International in Arlington, Virginia. He also has held marketing and sales positions with various media organizations, including AOL and Phillips Business Information (now Access Intelligence), an internet startup, and Kraft General Foods.

    Mr. Rubin earned a B.A. in Government from Franklin and Marshall College in Lancaster, Pennsylvania. He also holds a certificate in Project Management from the George Washington University School of Business and completed coursework in information technology at the University of Virginia.


    Bill Bottoms
    Vice President of Operations

    Mr. Bottoms is responsible for leading immixGroup's business operations, supporting the proven and scalable systems and processes immixGroup has developed to track and analyze government sales operational activities such as quoting, order processing, proposal and professional services management, contract vehicle compliance among technology manufacturers and their channel partners, maintenance renewal cycles, payment, collections, leasing and financing. He also leads the company's internal operations including finance, human resources, administration and internal systems.

    For more than 20 years, Mr. Bottoms has developed successful plans for financial and organizational growth for leading technology and communications corporations. Prior to joining immixGroup, Mr. Bottoms was responsible for helping establish and develop Gartner, Inc.'s public sector practice within key government agencies.