immixGroup's Government Channels Division Adds McAfee, Tandberg, Citrix, Brocade, Adobe, Vivisimo, and VBrick to Client Mix
Largest Government Channel Program Provider Expands Client Base to Offer More Product Choice to Government Customers and Industry Partners
MCLEAN, VA, May 12, 2010—immixGroup, Inc. announced today it recently signed McAfee, Inc., Tandberg, Citrix Systems, Brocade, Adobe, Vivisimo, and VBrick as clients for its Government Channels Division. These industry leaders collectively represent nearly $1 billion in potential annual public sector revenue.
immixGroup’s Government Channels Division establishes customized channel development programs for technology manufacturers which deliver proactive sales and marketing activities to grow their public sector revenue. These programs, ranging from contract-driven channel programs to comprehensive aggregation of a manufacturer’s entire public sector business, are tailored to support each client’s individual go-to-market strategy. immixGroup implements each program as directed by the client in order to support the client’s partner community in a non-competitive manner while helping to maintain compliance with both government and manufacturer requirements.
Following its acquisition last year of EC America, Inc., immixGroup has established itself as the largest provider of government channel programs for technology companies. immixGroup is committed to the continued growth of its channel development business and currently runs nearly 60 different channel programs through its Government Channels Division. The division is immixGroup’s fastest growing, and these new clients are representative of the company’s success.
“immixGroup is the go-to partner for our government channel business,” said Keith Weatherford, director of public channels for McAfee. “Our partners and government customers are well served by immixGroup’s proactive approach. They understand the deals in play, work closely with our partners to assist and facilitate the business, and flawlessly execute the deal once the order arrives.”
“We’re proud to welcome such successful industry leaders to the immixGroup team,” said Skip Liesegang, vice president of immixGroup’s Government Channels Division. “These companies are trailblazers in their respective industries, and these new relationships allow us to provide easy access to cutting edge technology to both our government customers and partners.”