immixGroup Launches Budget Survival Guide for Federal IT Vendors

McLean, VA, November 18, 2011—immixGroup, Inc. announced today the launch of its FY12 Budget Survival Guide. This free online guide features a collection of on-demand Webinars, newsletters, and articles for information technology manufacturers, resellers, and solution providers that sell to the public sector. immixGroup helps technology companies grow and manage their government sales.

The FY12 Budget Survival Guide offers these companies immediate access to valuable resources and information related to the federal government’s anticipated technology requirements and IT procurement plans for the 2012 fiscal year, which began on October 1, 2011. It provides practical tips to help sales, marketing, and business development personnel identify actionable sales opportunities and build stronger relationships with government customers. It also presents a framework for selling in an environment that has been affected by ongoing budget cuts and continuing resolutions.

immixGroup will update the FY12 Budget Survival Guide with new content as market conditions change. The guide currently includes:

• Market intelligence briefings that can help technology companies understand the FY12 federal budget landscape for both the Department of Defense and Civilian agencies with the highest projected spending requests. These archived Webinars are produced by immixGroup’s team of market intelligence analysts.
• Sales tools that offer insight into where federal IT spending is likely to occur. This includes instructions on using the government’s Exhibit 53 and Exhibit 300 documents, which detail IT spending plans within each agency, as well as sales tips when budgets are in flux.
• Advice on selling under budget cuts and a continuing resolution—articles and on-demand Webinars that explore the importance of aligning sales and marketing efforts with funded programs.

“Many federal IT vendors are concerned about how the budget cuts and continuing resolutions will impact their sales to the government,” said Allan Rubin, vice president of marketing for immixGroup. “Because we focus exclusively on the public sector IT market, we have been able to help many of our clients and partners understand how to move forward during this period of uncertainty. We hope these resources will allow the companies we represent to meet their sales objectives while helping their government customers use technology to achieve their missions in a cost-effective way.”

About immixGroup, Inc.

immixGroup helps technology companies do business with the government. The company’s four divisions deliver a unique combination of services for software and hardware manufacturers, their channel partners, and government agencies at the federal, state, and local levels. Since 1997, immixGroup has helped hundreds of large and emerging companies grow and manage their public sector business while providing its government customers with reliable access to leading commercial technologies through the contract vehicles and partners they prefer. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the Web at www.immixgroup.com.

Press Contact

Allan Rubin
Vice President of Marketing
703-752-0658 (direct)
allan_rubin@immixgroup.com