Public Sector Channel Strategies and Management

Upcoming Courses

Date	Time
Tuesday, January 26, 2010	8:00 a.m. - 12:30 p.m. EST

This half-day workshop examines the unique nature and role of channels as the route to market to the public sector, reviewing the critical success factors underpinning the development of a truly cooperative public sector sales channel system.

The class is designed to help you:

Identify best practices, relevant trends, and development in the government contracting environment
Discover emerging partnership models that ensure both compliance and the highest levels of partner motivation and profitability
Succeed through proven strategies and best practices

Who Should Attend

This workshop is ideal for those with up to five years of experience in federal technology sales, business development, and/or marketing. This investment can have an immediate impact on your career.

Agenda

8:00 a.m.	Registration and continental breakfast
8:30 a.m.	Welcome and Introduction
	Channel Fundamentals/Baseline
	Federal Market Dynamics
	BREAK
	Federal Partner Types and Motivations
	Channel Best Practices
	Framework, Resources, Tools
	Case Studies
12:30 p.m.	Wrap Up/Q&A

Presenters

Skip Liesegang

Vice President, Government Channels Division
immixGroup