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  • Training

    Learn How to Win More Government Business

  • Fundamentals of Selling Technology to the Federal Government

  • Overview

    What are the government’s steps before an opportunity gets to contracts? This interactive one-day training provides you with the foundational background, actionable tools, and techniques you need to find opportunities and do real selling when it counts—before the purchase request is sent to contracts!

    This class is designed to help you:

    1. Map your sales cycle to the federal agency “buy-cycle”
    2. Shape your technology offerings to current government needs
    3. Use federal budget documents to identify planned technology investment areas that align with your technology solutions
    4. Know who to talk with at the right time, and why
    5. Ask precise questions about what has happened on the government side so you can forecast more accurately

    Who Should Attend

    Intended for anyone responsible for generating demand, closing sales and forecasting accurately.  Whether you are a sole contributor or a sales manager, this class will make an immediate impact on your career regardless of how long you have been selling in the public sector.  We touch on contracts in one module in this class. However, we address contracting at a level useful for salespeople in a seperate class,   Federal Procurement and Contracting Essentials,  the  following day.

    Register Now to attend this informative event!

    Presenters

    Photo - Steve CharlesSteve Charles
    EVP & Co-founder
    immixGroup

    Photo - Doug GainesDoug Gaines
    Director, Market Intelligence
    immixGroup

    Photo - Stephanie SullivanStephanie Sullivan
    Senior Analyst, Market Intelligence
    immixGroup

  • Event Date(s)
    June 13, 2012 8:00 a.m. - 4:30 p.m. EST
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    Event Details
    Event Type
    Training Course, Full Day
    Cost
    General Public: $695/person
    immixGroup Channel Partners: $625.50/person
    immixGroup Clients: $625.50/person
    Location
    Michal Burkart Training & Event Center
    immixGroup Offices
    8444 Westpark Drive
    Suite 200
    McLean, VA 22102
    Hotels & Parking
    Event Policy

    Agenda
    8:00 a.m. Registration & Networking Breakfast
      The Impact of the Federal Budget on Technology Sales
      Procurement Drivers in the Federal Government
      Exercise: Prospecting
    12:00 p.m. Working Lunch (provided)
      Selling at the Program Level
      Exercise: Territory Planning
      Introduction to Government Procurement & Contracts
      Working with Partners
    4:30 p.m. End