Is Your Government Channel Optimized for Success?
The public sector IT market offers tremendous potential for software and hardware companies with the right mix of contracts, trained personnel, and in-depth knowledge of the government acquisition process.
The most successful vendors rely on a specialized channel to create demand, maintain customer relationships, and develop customized solutions that meet the government’s unique requirements. But the complexity inherent in the public sector market often leads to inefficiency, lost sales opportunities, and unacceptable levels of cost and risk.
As a result, many manufacturers want to move beyond the standard “pick, pack, and ship” services provided by most distributors to provide their channel partners with vertically focused, value-added support. And more of them are turning to immixGroup’s Government Aggregation Program (iGAP) to make their public sector channel more productive and profitable.
Grow and Manage Your Federal Channel Business
iGAP helps you grow you grow your federal business and manage your channel more effectively. It lowers your cost (and risk) of doing business with the government. And it makes your partners more productive by providing the critical contract access, lead generation capabilities, and government procurement expertise they need to identify and close more sales opportunities.
This federally-focused, partner-friendly program allows you to:
- Deliver value to your sales team and channel partners, including proactive sales and marketing campaigns, market intelligence services, contracting support, leasing, and more
- Recruit and train partners to sell your products and services more effectively
- Gain access to contract vehicles and specialized local resources to close government deals
- Manage your channel and protect your business with better information and more control
How iGAP Works
Under iGAP, immixGroup® works with your channel partners or sales reps to identify and pursue targeted opportunities through proactive sales and marketing campaigns. We assume the burden of processing orders, managing credit from the partners, and coordinating all details of quoting, contract management, billing, and more. Your partners can focus on demand creation and customer support instead of administration, so they can grow their business (and yours) more quickly.
Your partners source all products and services through immixGroup using their own contracts or ours, making immixGroup a part of the order flow. We place a commercial order with you and take on all credit and operations responsibilities with the partner. Fulfillment is handled by you or your preferred distributor, depending on your needs.
The iGAP program is robust, scalable, and simple to administer. It enables efficiency, minimizes disruption to your existing operations, and mitigates risk throughout your supply chain. It is flexible enough to meet the needs of your specific channel model. And it rewards your valued resellers by giving them a competitive edge.
The result? You gain more insight and control over your channel with less risk, more sales, and greater efficiency.
Close the Gap Between Your Sales Force and the Government
immixGroup runs more government aggregation programs than any other company. We focus exclusively on the federal, state, and local IT market. And we’re based in the Washington, DC suburbs, close to your government customers and a critical mass of federal resellers, solution providers, and systems integrators.
We have the local resources, expertise, relationships, and proven record of past performance to get your business done more quickly and with less risk.