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Press Releases
immixGroup to Help Technology Manufacturers and Channel Community Build Effective Partnerships at Gartner Government Solution Summit
EVP/Co-Founder Steve Charles to Present Best Practices in Multi-Tiered Technology Distribution in the Public Sector
BURLINGAME, CA and MCLEAN, VA, October 31, 2006 - immixGroupsm, Inc., today announced it will present best practices for highly effective public sector technology distribution strategies and case studies in an Industry Insight Session at the Gartner Government Solution Summit, December 3-5 in Orlando, Florida.
Based on direct experience and involvement with hundreds of technology manufacturers, resellers, systems integrators and distributors in the public sector, Steve Charles, immixGroup's EVP/co-founder will present topics including:
- strategies for optimizing partner contributions
- channel programs that reward demand creators
- techniques to reduce sales cycles in multi-tiered distribution
- how to avoid channel conflict
- matching technology products with the most appropriate partner types including technology specialists, resellers, distributors, systems integrators, and socioeconomic set-asides
- eliminating redundant contract vehicle inconsistencies that cause buyer confusion
"Implementing an effective public sector channel program requires technology manufacturers to build on their success in commercial channel distribution and adapt to the nuances in public sector distribution," Steve Charles said. "This requires defining and implementing an effective strategy for leveraging the appropriate contract vehicles and teaming arrangements among partners, while continuously monitoring and adjusting as the business evolves. Our experience working closely with the public sector channel community gives immixGroup unique insights into how to optimally structure these programs to benefit manufacturers and partners alike."
About immixGroup Channel Programs
immixGroup builds highly effective channel programs to leverage each manufacturer's existing commercial channel model, incorporating the requirements of the government market into an effective government channel strategy. These programs are designed to reward demand creators, streamline the government acquisition process and drive value for the manufacturer and its partners.
About Gartner Government Solutions Summit
The Gartner Government Solutions Summit provides a unique forum for technology manufacturers to directly reach top level public sector executives at many of the industry's most prominent resellers, distributors and systems integrators. Manufacturers present their value propositions directly to senior executives in a private boardroom setting, potentially leading to formal sales channel relationships. A sample of the government channel companies confirmed to attend this year's event includes:
- Accenture
- American Systems Corporation
- Anteon
- BAE Systems
- BearingPoint
- Booz Allen
- CACI
- CDWG
- CSC
- EDS
- General Dynamics Network Systems
- GovConnection
- GTSI
- Harris Corporation
- Headstrong
- iGOV
- Lockheed Martin IBS
- Perot Systems
- Red River Computing
- SRA International
- Titan
- Unisys
For more information about immixGroup's channel programs and/or participating in Gartner Government Solutions Summit, please contact Steven Toole, immixGroup's VP Marketing, 703-752-0622 or Steven_Toole@immixGroup.com.
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