Market Update

Selling Complex Technology to State Governments Requires a Mix of Activities

Now that state IT spending outpaces federal, and the total intergovernmental IT spending is over $100 Billion, many complex technology manufacturers are taking a closer look at their public sector sales strategies. They are asking: How do I position my company to best penetrate and grow a public sector practice at the state and local level? What are the differences between Federal, State, Local and Higher Education markets? How do the sales activities compare with doing business with the Fortune 1000?

Register now to read the full article!

• more Market Update articles