Market Update

The Role of the GSA Schedule in your Channel Strategy: Authorizing Participating Dealers

For enterprise technology manufacturers, channel partners (including system integrators, resellers and professional services firms) often have a great influence in the decision-making process of the potential customer. The flexibility of the GSA Schedule allows manufacturers to establish different kinds of working relationships with its channel partners. It is critical for GSA Schedule holders to understand these relationships and to know how and when to establish each.

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