Public Sector Business Alert

Advice for Success in the Public Sector

Launched in April 2009, the immixGroup Public Sector Business Alert is an e-newsletter which focuses on a single, major issue facing the public sector, and the mix of activities required to address it from a business perspective. Each edition takes only a few minutes to read, yet imparts valuable insight on the important developments in the government market and how you can capitalize on them to expand your sales opportunities.

May 2010	Data Sharing & Analytics Back on the Federal Agenda
	Opportunity Identification	Opportunities Grow as Data Sharing & Analysis Takes Center Stage
	Direct Sales	Large and Niche Technologies Needed to Achieve Sharing & Analysis Goals
	Channel Sales	Focus on Improving Inter-Agency Data Sharing Plays into the Channel's Strengths
	Contracts	More Data Transparency Means More to Report and Monitor
	Marketing	When the Focus is on Data Sharing, Messages Should Be Functionally Specific, Not Agency Specific
Nov 2009	The Fiscal 2010 Federal Budget: What to Watch For
	Opportunity Identification	The CR, FY2010, and Beyond
	Direct Sales	Opportunities Abound, If You Know Where to Look
	Channel Sales	Insourcing and Open Source Require Innovative Channel Strategies
	Contracts	New Guidelines Affecting Procurement and Contracting
	Marketing	New Administration, New Priorities
Jul 2009	Transforming Federal Health IT: Opportunities Abound
	Opportunity Identification	The Stimulus Bill and Government Health IT: Separating Reality from the Hype
	Direct Sales	Taking Advantage of the Government Health IT Revolution
	Channel Sales	Identifying Key Verticals - and the Channel Players - within Government Health IT
	Contracts	The Health IT Landscape is Changing: You Need to Stay Current
	Marketing	Government Health IT: Focusing on "The Big Three"
Apr 2009	The Federal Stimulus Package: Twice the Money, Double the Oversight
	Opportunity Identification	Understanding the Stimulus Bill: Getting started is half the battle
	Direct Sales	Stimulus sales require new thinking on sales approach
	Channel Sales	"Stimulus" has technology convergence written all over it
	Contracts	No new contracting methods or types, just more transaction visibility
	Legal	The Stimulus Bill continues the contractor accountability trend
	Marketing	Stimulus Messaging: Don't reinvent the wheel