• How and When to Target Marketing for Value and Results


    | Nov 16, 2017

    The key to driving government acquisitions is knowing where each opportunity is in the procurement cycle, who the primary influencers are in each phase and what information is most useful to these distinct groups. This panel of former federal IT decision makers discusses how marketers can better plan and execute their marketing campaigns.

    Speakers:

    • Karen Britton, senior vice president and chief operating officer, e-Management; former chief information officer, Executive Office of the President
    • Lou Anne Brossman, founder and president, Government Marketing University
    • Keith Trippie, founder, GotURSix TV; former senior executive, Department of Homeland Security’s Office of the Chief Information Officer
    • Pete Tseronis, founder and CEO, Dots and Bridges, LLC; former chief technology officer, Department of Energy

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