• A Failure to Communicate: 4 Steps to Improving Sales & Marketing Outcomes


    | Nov 19, 2015

    In a public sector IT environment characterized by stiff regulations and reduced investment, sales teams don’t want trade show tchochkes — they’re hungry for qualified leads that yield meetings and closed deals. For its part, marketing doesn’t always get from sales the follow-through it expects nor the feedback it needs. Both groups depend on one another for success, but they’re often far apart, resulting in wasted resources, poor communication, and missed quotas. This session provides practical advice on how sales and marketing organizations in the government IT market can use a host of market-specific tools and proven strategies to build stronger working relationships, develop actionable plans, and execute campaigns that exceed expectations.

    Moderator:

    • Allan Rubin, Vice President of Marketing, immixGroup

    Speakers:

    • Mark Amtower, Founding Partner, Amtower & Company
    • Fred Diamond, President of DIAMOND Strategic Marketing and Co-Founder of the Institute for Excellence in Sales
    • Kevin Young, Adjunct Professor of Marketing for George Mason University School of Business and Volgenau School of Engineering

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