Taming the Transition: Marketing & Sales Tactics for a Year of Turnover
| Nov 17, 2016
It’s too soon to tell how the new administration will affect your go-to-market strategy, but one thing is certain: 2017 will bring a new administration, and with it, a changing of the guard in the executive branch. A panel of industry experts and veterans of past transitions help you adjust your market strategies, prospect lists, messages, and outreach efforts to position your organization for success.
Speakers:
- Allan Rubin, Vice President, Marketing, Arrow Enterprise Computing Solutions
- Mark Amtower, Founding Partner, Amtower & Company
- Barbara Austin, Market Intelligence Database Manager, immixGroup
- Frank McDonough, Author, Educator, and Former Senior Executive, General Services Administration
- Kris van Riper, Government Practice Leader, CEB
- Martha Dorris, Founder, Dorris Consulting International, and Former Director, General Services Administration