• Actionable Information to Accelerate the Sales Cycle

    immixGroup’s Market Intelligence organization gathers information on the public sector IT market and makes it actionable to accelerate the sales cycle for your products. Our team of highly-trained consultants, market analysts, and senior business development professionals works with your sales reps and channel partners to ensure they invest their time in the right places --- where the government has the need, funding, and authority to purchase solutions like yours.

  • We utilize a research-driven approach to make your government sales, marketing, and capture activities more successful. We'll help your sales reps and partners develop targeted prospect lists, messaging, relationships, and campaigns by providing critical information on:

    • Civilian and defense programs
    • Key individuals and influencers
    • Systems integrators
    • Budget drivers
    • Spending priorities
    • Contract vehicles
    • Solicitations
    • Technology requirements
    • Policy trends
    • Relevant mandates and legislation

    Target Your Public Sector Sales & Marketing Efforts

    Up-to-Date Information

    Our Market Intelligence team gathers sales-ready data on government programs, budgets, current business drivers, and key decision makers from a variety of sources, including:

    • Calls into Program Offices
    • Government Events and Conferences
    • Articles and Media Reports
    • Interviews with Government Officials
    • Budget Documents
    • Web Sites and Third-party Databases
    • Legislation and Policy Documents
    • Association Meetings

    Focused on IT Product Sales Opportunities

    We analyze volumes of information to identify the programs and offices that are most in need of your products. We'll uncover the following on your behalf:

    • Key Contacts and Systems Integrators
    • Technology and Business Requirements
    • Current Technology Products
    • Relevant RFIs, RFQs, and RFPs
    • Funded Programs and Initiatives
    • Health of Current Projects
    • Planned Projects for the Future
    • Spending Trends

    Deliverables to Help You Sell

    Our sales-focused deliverables will help your sales and marketing teams generate demand and set up meetings more quickly. These include:

    • Briefings on Agencies, Programs, and Technology Categories
    • Organization Charts and Call Lists
    • Custom Research and Consulting Projects
    • Territory Planners for QBRs and Strategic Plans
    • Call Script and Messaging Support
    • Pipeline Development Initiatives
    • Opportunity Identification

    Contact Us

    Contact us today to learn more about immixGroup's Market Intelligence capabilities.

  • Sean Hendricks talks about how immixGroup’s Market Intelligence organization has been instrumental in helping him grow his business in the government IT market.

    Jim Lambert explains key takeaways from attending immixGroup's Market Intelligence Briefings.

    Michael Anderson talks about how immixGroup's Market Intelligence organization helps increase RSA Federal's footprint in the government market.

    Tim Conrad, a veteran of 24 years to the federal sales community, explains how immixGroup's Market Intelligence organization makes them different from other IT distributors.

    Dirk Venzlaff describes his experience working with immixGroup's Market Intelligence organization from beginning to end.

    Joe Muscarella explains the value of taking advantage of immixGroup’s Market Intelligence organization.

    Carleton Robinson elaborates on aspects of immixGroup’s Market Intelligence organization that are critical to planning his sales efforts.

    Learn how immixGroup's Market Intelligence organization helps Oracle shorten sales cycles, increase pipeline, and make its sales teams more effective.

  • Testimonials

    • ImmixGroup has not only been a pleasure to work with, they are literally an extension of my Sales Force. They help me tactically and strategically within the Federal Civilian space. With planned call campaigns, to creating a tighter bond with our go to market partners. They also have up to date Agency Information for planning to execute. They are knowledgeable in our accounts, and help me to improve relationships with Customers, and my go to market Partners.

      Randy Heiston, Director of Civilian, Managed Cloud Services


    • These sessions are no joke! I've attended multiple sessions around Sequestration, Federal Budget updates, DHS, and Navy. All have been extremely informative and are imperative to understanding our customers. Outstanding events, and speakers!

      Nick Miller, Virtual Channel Service Development Manager


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