• Actionable Information to Accelerate the Sales Cycle

    immixGroup’s Market Intelligence organization gathers information on the public sector IT market and makes it actionable to accelerate the sales cycle for your products. Our team of highly-trained consultants, market analysts, and senior business development professionals works with your sales reps and channel partners to ensure they invest their time in the right places --- where the government has the need, funding, and authority to purchase solutions like yours.

  • We utilize a research-driven approach to make your government sales, marketing, and capture activities more successful. We'll help your sales reps and partners develop targeted prospect lists, messaging, relationships, and campaigns by providing critical information on:

    • Civilian and defense programs
    • Key individuals and influencers
    • Systems integrators
    • Budget drivers
    • Spending priorities
     
    • Contract vehicles
    • Solicitations
    • Technology requirements
    • Policy trends
    • Relevant mandates and legislation
     

    Target Your Public Sector Sales & Marketing Efforts

    Up-to-Date Information

    Our Market Intelligence team gathers sales-ready data on government programs, budgets, current business drivers, and key decision makers from a variety of sources, including:

    • Calls into Program Offices
    • Government Events and Conferences
    • Articles and Media Reports
    • Interviews with Government Officials
     
    • Budget Documents
    • Web Sites and Third-party Databases
    • Legislation and Policy Documents
    • Association Meetings
     

    Focused on IT Product Sales Opportunities

    We analyze volumes of information to identify the programs and offices that are most in need of your products. We'll uncover the following on your behalf:

    • Key Contacts and Systems Integrators
    • Technology and Business Requirements
    • Current Technology Products
    • Relevant RFIs, RFQs, and RFPs
     
    • Funded Programs and Initiatives
    • Health of Current Projects
    • Planned Projects for the Future
    • Spending Trends
     

    Deliverables to Help You Sell

    Our sales-focused deliverables will help your sales and marketing teams generate demand and set up meetings more quickly. These include:

    • Briefings on Agencies, Programs, and Technology Categories
    • Organization Charts and Call Lists
    • Custom Research and Consulting Projects
     
    • Territory Planners for QBRs and Strategic Plans
    • Call Script and Messaging Support
    • Pipeline Development Initiatives
    • Opportunity Identification
     

    Contact Us

    Contact us today to learn more about immixGroup's Market Intelligence capabilities.