• Generate Qualified Government Leads

    immixGroup® collaborates with channel participants to produce joint lead generation marketing campaigns. We can supplement your internal or external marketing resources to co-market technology products and services to the government on behalf of the manufacturers we represent.

  • Learn about immixGroup's public sector Marketing capabilities.

  • Our business-to-government marketing experts utilize state-of-the-art technology, deep relationships within the government IT marketing community, and proven best practices to create targeted marketing campaigns that yield qualified meetings and opportunities for your sales team.

    Execute an Effective Federal Marketing Strategy

    Our experienced marketing staff will help you identify the target audiences, messaging, media, and activities that are most likely to generate qualified government leads. Then we'll work with you to plan and execute tactical marketing initiatives in the following areas:

    Live Events

    Our event marketing professionals deliver a range of services, from planning, logistics, and attendance drives to site selection, registration hosting, and vendor coordination. Typical activities include:

    • Seminars
    • User groups
    • Training sessions
    • Partner briefings
    • Government Trade shows
    • Lunch 'n Learns
    • Panel discussions
    • Networking receptions
    • Event Center Rentals

    Online Events

    Producing an online event requires event management skills, Web marketing savvy, and access to government-approved collaboration platforms. immixGroup provides all of this and more, allowing you to generate leads from geographically-dispersed regions, in real time or through archived online content. Solutions include:

    • Editorial Webinars
    • Virtual sales presentations
    • Product demonstrations
    • Panel discussions

    Direct Marketing

    Public sector campaigns require a different approach than commercial outreach activities. We can help with:

    • E-mail blasts
    • Outbound telemarketing
    • Desk drop campaigns
    • List research

    Contact Us

    Contact us today to learn more about immixGroup's Marketing services.

  • Jim Evans explains the value Iron Bow sees in working with immixGroup, from responsive quoting to market trends and networking opportunities.

    Jennifer Keating talks about her evolving relationship with immixGroup and how Copper River IT builds its strategy based the industry insights immixGroup provides.

  • Testimonials

    • The value of attending the CDM Speed Networking Event was considerable, whether we had established ties with vendor representatives and focused on specific opportunities or we were introduced to prospective partners and absorbed the presented value propositions. These exchanges are now resulting in deep-dive follow-ups, where we can bring the larger CSRA capabilities into play: customer touch points on existing programs, business development across the U.S. government space, and deep integration/solution expertise.

      Joseph E. Shashaty, Technology Architect Leader


    • …I love the structure of the Government IT Sales Summit. I love the fact that we have some government people and industry people talking. We’ve brought in some thought leaders in order to have the right kind of dialogue around key things, including: cloud computing, data center consolidation...

      Richard Spires, Former CIO


    • First of all, you all have put on a great event. I mean the amount of information, collaboration, and sharing from the speakers, as well as the individuals participants, have made the Government IT Sales Summit an incredibly worthwhile event…

      Henry Sienkiewicz, Former CIO


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