• immixGroup to Host Federal IT Budget Briefings on October 20, 2011

    Briefings Will Analyze FY2012 Civilian and DoD Budgets from an IT Product Sales Perspective

    McLean, VA, Friday, October 7, 2011–- immixGroup, Inc. today announced its Market Intelligence organization will host its annual Federal IT budget briefings on October 20, 2011, from 8:00 to 11:30 a.m. immixGroup helps technology companies do business with the government.

    The budget briefings will focus on the FY2012 Federal Civilian and Department of Defense IT budgets. They will emphasize federal business opportunities for software and hardware manufacturers, resellers, and solution providers.

    Each briefing provides a wealth of actionable intelligence for federal sales, marketing, and business development professionals. Participants receive sales-ready data on government programs, budgets, key business drivers, and contact information as well as detailed territory planning documents. IT vendors can leverage this information to develop effective sales plans for the coming year and win new business in an increasingly challenging marketplace.

    Topics to be covered in the upcoming briefings include:

    • How recent mandates, initiatives, and policy drivers are impacting major IT programs and departmental budgets
    • Which programs are rich with funding for IT product procurements and what specific technology requirements are expected
    • Who makes the buying decisions on the program level and how to contact them
    • How to align sales strategies to meet the evolving needs of the Federal Government

    “Our budget briefings are typically the most popular events we host each year,” said Doug Gaines, immixGroup’s Director of Market Intelligence. “With so much uncertainty in the federal IT market, we have seen tremendous demand for insight on IT budgets and requirements across the government. Our analysts and consultants have been working day and night to gather and interpret this information for our clients, channel partners, and others in the industry.”

    Participants have the option to attend the event in person or via Webcast, with an option to attend both sessions or only the one that interests them. Registration includes breakfast and is complimentary for immixGroup clients and channel partners, with a registration fee of $75 for the general public. Proceeds from all immixGroup Market Intelligence Briefings benefit the immixGroup Foundation.

    For more information on immixGroup’s FY2012 Federal IT Budget Briefings, visit immixGroup’s Web site.

    About immixGroup, Inc.

    immixGroup, an Arrow company, is a value-added distributor that helps technology companies do business with the government. immixGroup enables IT manufacturers and solution providers to grow their public sector business and accelerate the sales cycle. Since 1997, immixGroup has delivered the specialized resources and expertise these companies need to increase their revenue, support their demand creators, and operate efficiently in the complex public sector IT market. Government agencies at the federal, state, and local levels trust immixGroup to provide reliable access to a wide range of enterprise software and hardware products through their preferred contracts and business partners. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the Web at www.immixgroup.com.

    Press Contact

    Thomas Williams