McLean, VA, Wednesday, October 15, 2014–immixGroup, Inc., which helps technology companies do business with the government, announced today that it has promoted Guran Green to the role of Vice President, Corporate Development. Green will serve on immixGroup’s senior management team.
In this new role, Green is responsible for leading the company’s corporate growth initiatives while enhancing immixGroup’s value proposition for technology vendors, channel partners, and government customers. He will focus on expanding immixGroup’s services into new markets, diversifying revenue streams, deepening relationships with existing vendors, and acquiring new strategic clients and partners.
Green will focus initially on enhancing immixGroup’s State and Local Government capabilities, allowing the company’s clients and partners to identify opportunities and expand their share of this $120 billion market in targeted states such as California, Texas, Florida, Pennsylvania, and others.
He also will work closely with
Chris Wilkinson, immixGroup’s new Senior Director, Market Development, to expand immixGroup’s vendor list and introduce new capabilities within high-growth technology categories, including cybersecurity, big data and analytics, cloud computing, and enterprise mobility.
With 10 years of public sector business development experience, Green has helped

technology manufacturers like McAfee, Brocade, and Cisco grow their public sector business through a variety of business models. In his previous role as Senior Director of Sales at immixGroup, he was responsible for helping to establish immixGroup’s distribution business and government channel aggregation program, which doubled the company’s sales over five years. Mr. Green earned a Bachelor of Business Administration from Temple University.
“Guran is a proven business builder with a demonstrated ability to identify growth opportunities,” said Art Richer, CEO and president of immixGroup. “His leadership, industry relationships, and deep market knowledge will be crucial to immixGroup as we invest in new capabilities that will strengthen our position as the leading distributor of enterprise IT products for the public sector.”
“We have unprecedented opportunities to diversify our business offerings and grow in areas such as state and local government, where our clients’ technologies are in demand and investments are increasing after years of flat to declining budgets,” said Green. “I’m excited to lead immixGroup into its next phase of corporate growth while helping our clients and partners penetrate new markets.”
About immixGroup, Inc.
immixGroup, an Arrow company, is a value-added distributor that helps technology companies do business with the government. immixGroup enables IT manufacturers and solution providers to grow their public sector business and accelerate the sales cycle. Since 1997, immixGroup has delivered the specialized resources and expertise these companies need to increase their revenue, support their demand creators, and operate efficiently in the complex public sector IT market. Government agencies at the federal, state, and local levels trust immixGroup to provide reliable access to a wide range of enterprise software and hardware products through their preferred contracts and business partners. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the Web at www.immixgroup.com.