McLean, VA, Thursday, September 4, 2014–immixGroup, Inc. announced today that it will host its inaugural Government IT Sales Summit on Thursday, November 20, 2014, at The McLean Hilton in McLean, Virginia. This new, one-day event will provide information, resources, and networking opportunities to help technology companies grow their business with the government. It will focus exclusively on companies that sell IT products and services to the public sector, including software vendors, hardware manufacturers, solution providers, systems integrators, and value-added resellers (VARs). 

 

Attendees will network with their peers and hear from immixGroup’s market intelligence analysts, current and former government executives, and industry experts throughout the day. Seminars and panel discussions will deliver actionable insight on topics of importance to executives, managers, and individual contributors in the areas of public sector sales, channel management, business development, capture, and marketing. Sessions will include:

• Market Intelligence Briefings on the FY15 Defense and Civilian Budgets
• Revving the Engine of Contract Vehicles
• A More Perfect Union: Tapping the State & Local Market
• Influencing the Conversation: Social Media & Content Marketing
• Fundamentals of Selling Technology to the Government
• Recurring Revenue: Keep It Comin’
• Cracking the SI Code: How to Work with Systems Integrators
• Optimizing the Data Center
• Proceed with Caution: Hidden Cybersecurity Risk in IT Consolidation
• Channel Strategies: Innovate or Languish 
• CDM: Don’t Miss Out on Opportunity Waiting for the Big Bang
• Clouds in the Forecast
• Lots and Lots of Data—Now What?

 

The Government IT Sales Summit will also provide an opportunity for attendees to build relationships with potential partners and learn about new technologies that can benefit their government customers. More than 20 IT vendors, including companies such as IBM, McAfee, Brocade, and RedHat, are sponsoring the event.

 

“With government budgets flat, many in our industry are concerned about how they’ll add customers and remain profitable,” said Art Richer, president and CEO of immixGroup. “We wanted to create an event that brings together the demand creators and helps them understand where their growth is going to come from, what’s going on within the government budgets and specific technology initiatives, and what the government’s key priorities are.” 

 

“This event is different because it focuses on the companies that create, market, and sell technology,” said Allan Rubin, immixGroup’s vice president of marketing. “We’ll talk about how they can better serve their government customers and grow their business at the same time. They’ll meet the people and gather the information they need to accomplish both goals.”

 

Registration is now open, with special Early Bird pricing available for a limited time. Sponsorship packages are also available. Details are available at www.GovITSalesSummit.com.