McLean, VA, Tuesday, January 20, 2015–immixGroup, Inc., announced today that it will partner with e.Republic to offer expanded state and local government marketing capabilities for IT companies that sell products and services to the public sector. 

 

immixGroup helps technology companies do business with the government. Through its State and Local Government program, immixGroup provides resources and expertise to help hundreds of software and hardware vendors, and a network of more than 800 solution providers, grow their business with state and local government agencies. It also ensures government customers get reliable access to technology products and services through their preferred contract vehicles and business partners.

 

e.Republic is the nation’s only media and research company focused exclusively on state and local government and education. The company produces industry-leading magazines and digital media properties including Government Technology, Public CIO, Emergency Management, and Governing. It also hosts dozens of public sector IT events across the United States each year. In addition, e.Republic runs the Center for Digital Government, the first-of-its-kind research and business intelligence advisory institute focused exclusively on state and local government.

 

Through their joint relationship, immixGroup and e.Republic will collaborate to develop government marketing programs that focus on states with significant projected IT spending, including California, Texas, Florida, New York, Pennsylvania, and others as dictated by the go-to-market strategies of immixGroup’s manufacturer clients and solution provider partners. These IT companies will have the opportunity to participate in customized marketing activities in these states in addition to value-added events, webinars, and media campaigns that reach IT decision-makers across the country.

 

immixGroup also will leverage e.Republic’s Navigator tool to enhance its state and local government Market Intelligence capabilities and help its clients and channel partners accelerate the sales cycle. These capabilities include: insights into planned state and local IT initiatives; access to qualified RFIs, RFPs, and developing opportunities; jurisdiction information such as previous expenditures and bid history; data on key organizational contacts and term contracts; and custom consulting activities.

 

“As we increase our focus on state and local business opportunities, we wanted to offer technology companies turn-key access to the events, media properties, and activities that will speed their time to market while helping them control costs,” said Allan Rubin, Vice President of Marketing for immixGroup. “Our relationship with e.Republic provides us with immediate access to proven marketing programs that reach highly qualified audiences in this high-growth area of the public sector.”

 

For more information about immixGroup’s State and Local Government marketing initiatives, please contact Rita Walston, immixGroup’s Senior Director of Marketing Programs, at Rita_Walston@immixgroup.com.