• Taming the Transition: Marketing & Sales Tactics for a Year of Turnover

    | Nov 17, 2016

    It’s too soon to tell how the new administration will affect your go-to-market strategy, but one thing is certain: 2017 will bring a new administration, and with it, a changing of the guard in the executive branch. A panel of industry experts and veterans of past transitions help you adjust your market strategies, prospect lists, messages, and outreach efforts to position your organization for success.


    • Allan Rubin, Vice President, Marketing, Arrow Enterprise Computing Solutions
    • Mark Amtower, Founding Partner, Amtower & Company
    • Barbara Austin, Market Intelligence Database Manager, immixGroup
    • Frank McDonough, Author, Educator, and Former Senior Executive, General Services Administration
    • Kris van Riper, Government Practice Leader, CEB
    • Martha Dorris, Founder, Dorris Consulting International, and Former Director, General Services Administration




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